CUSTOMER VALUE MANAGEMENT
Helping enterprises make data-driven decisions for great customer experiences, and achieve superior growth.
OVERVIEW
Customer Value Management leverages data to generate business insights and improves operations.
Features
Unified Solution
Measure Indirect Impact
Closed Loop Analytics
Pre-built Statistical Models
Pre-built Business Taxonomies
Better Customer Mapping
Real Time Analytics
User Friendly Interface
benefits
Value delivering in customer lifecycle.
Offerings
Features
All-inclusive
Comprehensive functionality for all customer base management needs covering customer base analytics, segmentation, predictive modeling, personalized campaign management and reporting.
Big-data native
Platform is designed to handle high volume of messages in real-time.
Omni-channel
Integrates with all your digital marketing channels starting from traditional SMS, email, push notifications in mobile apps, digital pop-ups in IP Nor in-store kiosks and more.
Integrated
The platform provides many ways of integration with any business critical system such as billing, offer activation, ERP, CRM and more.
Flexible
Platform can be deployed in cloud and on-premise environments.
Real value delivery
The first use case can be deployed in 1 week.
Customer Acquisitions
Customer Segmentation, Lead scoring, Look alike prediction, Offer/contact optimization, Marketing Mix modelling, A/B and multivariate testing, Campaigns automation and delivery on the preferred channel. Modelling for time to purchase/ subscription.
Customer Retention
Onboarding experience, Propensity modelling for Churn, Feature recommendation, Sentiment analysis, Voice of the customer, Bill shock management, automation of Loyalty programs.
Customer Profitability
Identification of cross-sell and up-sell opportunities, next best offer/action, Pre to Post migration, Product Mix Change, Life Time Value modelling.
Review the existing process
Evaluate CVM maturity and benchmark your set-up against best global practices
Identify root causes
Pinpoint the exact reasons behind CVM performance issues and provide actionable advice
Build a roadmap
Map out a clear strategy that eliminates root causes and fills gaps on organisational and technical levels
Evaluate your business case
Perform a cost-benefit analysis of proposed improvements
Help achieve organisational alignment
Align all teams to create a unified approach to CVM improvement